Understanding Online Echo-chambers

Key Points:

• Social media algorithms are designed to maximize user engagement by delivering personalized content

• Personalization inadvertently reinforces echo chambers by continually presenting similar viewpoints. 

• This focus on engagement-driven content often leads to the spread of partisan material and reduced exposure to diverse perspectives. 

• Studies reveal that such algorithms significantly contribute to the dissemination of partisan content 

• Algorithms have been built to mirror previously consumed media, further projection of polarization